Articles in the Social Advertising Category

April 28 2015

YouTube Advertising Opportunities & Best Practices


According to a recent Business Insider report, YouTube reaches more adults in the 18-34 demographic than any single cable network. This makes advertising on YouTube a great option for marketers trying to reach that demographic – especially those who are strapped for cash. In this post, we’ll discuss the opportunities for advertising on YouTube and offer tips for success.Read More

April 22 2015

Should You “Boost” that Post? Smart Strategies Behind Paid Distribution


You put a lot of work into creating your social content. Maybe several departments are involved. Or maybe, you have a single savvy social marketer with a knack for Photoshop and a winning turn of phrase. Whatever the case, once that content is published, it’s left largely to the fates: When was your core audience online? What else was going on that day? Did enough people see, and participate with, your post in order to garner wider distribution?Read More

April 7 2015

How to Advertise on Reddit and Pick Relevant Subreddits


You might have heard of a site with a lot of cute pictures of cats, interesting “ask me anything” interviews (known as AMAs) and an infinite amount of topics to browse. This site is called Reddit, and when it comes to linking & social sharing online, it has become the go to platform. Over 151 million unique visitors were “redditing” in February 2015 alone. The best part? You can run paid advertising to reach users relevant to your business. No topic, industry or niche is untouched!Read More

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