Announcing LINKEDIN’s New Company Pages for Businesses

Danielle Leitch - November 8, 2010

LINKEDIN COMPANY PAGES

I was invited to attend Connect10, LinkedIn’s annual brand and marketing summit held in NYC this week.  In addition to recapping some of the features rolled out to the platform during 2010, they made a major announcement to introduce a new feature on Company Pages – Services.  Our company was one of a select few to participate in the pilot program for this and is very excited at the possibilities it offers advertisers.

MoreVisibility’s Company Page (you will need to be logged in to see a robust version) on LinkedIn features this new section (as a result of our participation in the pilot for the program) but it is still being rolled out to all companies – so you may or may not have the feature yet.  It appears on your Company page as a third tab, next to Overview and Careers, on your Company Page.  Adjacent to this (on the right) is where you will find the options of adding or editing this area of your page.  You must have a company email address in order to be able to modify the page for that company.

SERVICE/PRODUCT DETAILS PAGE

On the main Services page, you are able to list out your products or services, in addition to designated some as “featured”.  Companies can also segment products or services to specific audiences they select.  This is especially helpful for vertical focused solutions you offer.

To provide more information on each service or product, there is an option to create a Details page for each. Here is where you can elaborate with additional text, video and images which all support that specific product or service.  You can also request recommendations from client on specific products or services, which will be displayed on this page.  This is a great Landing Page to consider, as it offers contact info for your team and individual endorsements by others.

When signed into LinkedIn, please visit our Company Page to see this new feature in action!  We would welcome an opportunity to discuss your company’s strategy to leverage this channel, through paid advertising options and this free Company Page.  Email me or let’s connect through LinkedIn.