Are You Using the “Photos of You” Feature on Instagram?

Danielle Leitch - October 25, 2013

In May, Instagram, the social media photo sharing application, announced a feature called “Photos of You.”  This allows users to upload a photo and then tag a company or individual within that photo. For many who view Instagram images, it solves the questions surrounding “Who is that?”, “Where Can I Find/Buy That Product?” or “Do I Know Them?”

“Photos of You” works when someone tags your name or brand within an image, it will automatically appear on your profile page, in addition to receiving a notification in your news tab indicating you were tagged.

Here is how to tag a person or company within an image:

• On the last step of uploading a photo click “Add People”

• Place the tag wherever you want the usernames to go on the image

• Search for the Person or Company that you want to associate the tag with*

This new feature has been very popular and widely-used so far, as it relates to individuals tagging each other and liking that option.  However, companies and brands can leverage this feature too. It is a relatively easy way to collect user-generated photos of your executives, products, locations or overall brand, within the Instagram platform.  You can also see what customers or prospective clients are uploading that is associated to your business/brand.

Of course, the first step for a company to maximize the platform and this new feature (if you have not already done so) is to set-up an Instagram account for the business or brand.  Once set-up, here are some tips to use Instagram to promote your business.

*Validate that you can find your business location through a search on the app.  If not, then it hasn’t been added to Foursquare’s location database. You’ll need to add it in order to create a location page for your business on Instagram. Learn how to do that here.