Article Archive by Author

May 1 2015

We All Scream for Live Stream: How Apps Like Periscope and Meerkat Can Boost Your Brand

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Are Live Streaming Apps Right For Your Brand?In March, two new live streaming apps debuted to almost instantaneous success: Meerkat and Periscope.

Meerkat launched at SXSW in Austin, Texas, and quickly had celebrities like Ashton Kutcher, Madonna, and Shaquille O’Neal as notable users. Less than two weeks after, Twitter announced that it had acquired Periscope and released the app a short while later.

Although there’s already been considerable debate over which platform will eventually “win,” one thing is for certain: The rise of Periscope and Meerkat has made live streaming easier than ever before. And, as such, these apps provide an excellent way to introduce video into your digital marketing strategy.

Before considering whether or not Periscope or Meerkat is right for your brand, though, it’s important to understand the features of each.Read More

March 31 2015

User-Generated Content: The Good, the Bad and the Ugly

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You’ve probably heard the term “user-generated content” before, but what exactly does that mean?

User-generated content is loosely defined as any material used by a brand on its website or social media platforms that is produced by users of that brand. If you are active in social media, you’ve likely heard this term used or even considered using user-generated content as part of a social campaign at some point. User-generated contentRead More

February 12 2015

Understanding Different Types of Social Media Management Tools

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social-media-marketing-toolsTrust us; we feel your pain. As a marketer, you’re busy in a number of different areas, one of which is almost certainly social media. Within your social media umbrella, you’re likely running several campaigns, with each campaign utilizing separate platforms. It’s easy for things to get out of control.

Due to that, it’s crucial to find ways that can make running distinct campaigns as efficient as possible. One technique to achieve this efficiency is to use social media marketing tools. Once you discover social media marketing tools that work for you, you’ll look back on the days before you had them in your arsenal and wonder how you ever got by without them. Before choosing specific tools however, it’s important to understand the different categories of tools that are out there and how each can be helpful.

In this post, we’ll discuss three different categories of social media management tools and their advantages. In addition, we will provide a few specific examples from each category that you can test.Read More

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