Article Archive by Author

July 5 2018

Facebook is Retiring Income Level and Net Worth Targeting

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As a result of third-party data mishandling and GDPR regulations, Facebook has been discontinuing the use of select third party data as a targeting source for advertisers.

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May 18 2017

New Penalties for Clickbait Headlines on Facebook

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“You won’t believe what Facebook did”
“Read more to have your mind blown by Facebook’s Update!”

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Posted in: Facebook

May 15 2017

Facebook Reducing Visibility of Low-Quality Web Pages

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Facebook is continuously looking for new ways to improve the end user experience, especially when it comes to the heart of the platform, the news feed. This week, Facebook announced that they are implementing new logic to the news feed that will reduce the visibility of link posts that point users to low-quality web page experiences. This type of change should sound very familiar to any SEO marketer, as it is quite similar to how Google approaches ranking webpages within their search engine.

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Posted in: Facebook

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