LinkedIn, arguably the world’s largest professional social media network, has long been a favorite platform for many marketers who are looking to reach professionals or a B2B audience. Thanks to some new tools on the platform, reaching specific stakeholders in your customer’s decision-making process just got a little easier. Plus, some new updates that will allow your LinkedIn Posts to be a little more engaging.
The way customers are engaging with brands is changing thanks in large part to the billions of daily users of popular messaging platforms, like Facebook Messenger. These messaging platforms provide marketers with a unique opportunity – the ability to scale creative 1-to-1 customer interactions or “conversational experiences” through the use of chatbot technology.