Instagram has finally released an update that they have been teasing users with for quite some time – the ability to upload multiple photos or videos at once. The social platform now has an option where users can upload as many as 10 videos or photos into one post. The followers of those users can then scroll through and see the various images or videos without looking through multiple uploads.
Lately quite a few people have been asking about other advertising capabilities on social media beyond images or videos. This question brought me to GIFs, an animated type advertisement that some brands and companies have had recent success with. Facebook started allowing advertisers to use GIFs in their ads by uploading them via the Ads Manager tool. This is exciting news, as it gives advertisers another option to try and capture users – possibly bridging that decision gap between using a photo or a video. Now you can engage your audience with a GIF!
Instagram announced last week they are rolling out “Stories” in what seems to be an effort to keep up with SnapChat in the social landscape. Instagram Stories will now let you share highlights of your day with your followers. Like SnapChat, you can record a video or take a picture equipped with filters and a text overlay if you wish to customize your post. Your Instagram Stories will be available for your audience to see for 24 hours and then they will disappear permanently. When you log-in to Instagram you will notice your followers Stories at the top of your newsfeed, prominently displayed by their default profile picture.