Live streaming can be seen all over current social media platforms. Just recently Instagram and Facebook began allowing users to create live videos that stream on their platforms. Users can watch their friends, family, mentors and people of interest online live and interact with them in real-time. This revolutionizes the way that account holders interact with followers and creates a back and forth dialogue in real time that has never been seen before. The questions we have now is simple. Can businesses benefit from streaming video in real time on social media? How and why would companies find streaming videos important?