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April 17 2014

Using Social Media as a Competitive Analysis Tool

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Today, lots of companies are involved in social media, wooing likes, pluses and follows all in the name of building an audience and growing their market share. But the closer brands get to their customers, the more vulnerable they become to public criticism and negative feedback.

Sometimes, companies can be so focused on growing their audience that they fail to prepare for, and properly deal with, negative feedback. This is where their competitors can swoop in and gain a competitive advantage. And this is why you should be monitoring your competitor’s social pages for opportunities.Read More

January 16 2012

Rumors about Facebook Mobile

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There are a lot of articles circulating about the benefits of mobile advertising. In fact, many companies and brands are embracing mobile advertising and seeing impressive results. However, the mobile advertising market hasn’t been cornered by one particular vendor and some are wondering if Facebook is going to join the mobile scene.

Facebook is recognized as one of the top social media sites. Plus, numerous businesses appreciate the advance targeting features that are available in Facebook such as demographics, interests, connections, etc. Some would like to use these advanced settings to reach the mobile market. This means businesses would already be prepared to pay Facebook to reach their respective audience. Another plus is that people use their cell phones to check on their Facebook accounts already, so it’s not like Facebook would have to entice anyone to go on their site via a mobile device. They also, have loads of mobile user data at their fingertips. According to an article on CNET, “Facebook already has access to data of a large mobile user base”… Facebook says nearly half of its nearly 800 million users already log in via mobile devices, giving the network momentum in a market estimated to be worth $630 million.” 

Facebook seems to be in a great position to join the mobile market, and despite rumors that they will be offering mobile advertising soon, Facebook has declined to speak about the matter.  Many businesses will benefit if Facebook gives them the ability to run mobile ads.  The ball is in their court to enable mobile ads and only time will tell how they’ll proceed.

October 10 2011

Where’s Your Share Button?

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When people like something they normally tell their friends. Many businesses would agree that word of mouth advertising is incredibly powerful as well. In fact, a satisfied customer can be one of the greatest assets to a company.  Social share buttons are the online version of word of mouth. This brings back the question of “where’s your social share button?”

Social share buttons allow users to share relevant information with their friends and associates. Many businesses don’t always see the value of the share button, but it definitely helps. The social share button is not about joining the social media bandwagon; it’s about getting relevant information to a greater number of people. Social share buttons should be located in obvious areas on your website where relevant information is located. Relevant information includes blogs, white papers, newsletters, and more.

When someone is reading quality information on a business website, they should have the option to share it with their social media circle. People want to share information of value with others, which is an added benefit to businesses. It’s literally free advertising. Want more proof that social share buttons work?  A study done by BrightEdge mentioned in an eMarketer article states that, “On average, a website without a Twitter share button was mentioned four times, while a site with a tweet button was mentioned 27 times. Including a Twitter plugin button increased mentions on Twitter almost sevenfold.”  

Social share buttons shouldn’t be underestimated by businesses, especially if that business produces a lot of written content that can and should be shared with others. Adding a share button doesn’t take a whole lot of time and the benefits should definitely outweigh the time it takes to add it.  If your business wants to share more info with others, social share buttons should be considered.

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