Most people are familiar with LinkedIn when it comes to managing their personal profiles, looking for jobs, and keeping in touch with past colleagues in their professional networks. While LinkedIn is a great tool for individuals, the opportunities within it for B2B marketing are numerous and exceptionally effective. Here are a few organic (non-paid advertising) considerations for maximizing your company’s LinkedIn Page. Read More
Ideally your blog is newsworthy and informative. After all, most people will likely read and/or subscribe to it because you are providing insights and expertise on topics that are of high importance to their daily work or lives. Developing and maintaining your blog’s content calendar can be overwhelming. With a target goal of posting 3-4 times per week and no crystal ball to predict news or time sensitive updates well in advance, how can you be expected to succeed? The key to a well-balanced blog schedule is evergreen content.
Just as the name implies, “evergreen content” is topically relevant no matter the season or time or year and regardless of what’s happening in the news. Whether you map out your blog posts one month, three months, or longer in advance you can always count on these topics to be relevant anytime you plug them into your publishing calendar.Read More
Twitter is a deceptively simple social media channel – all you need are 140 characters or fewer, and you have yourself a tweet. But, just because it’s easy to tweet just about anything, doesn’t mean your brand should approach Twitter lightly. If Twitter is a good strategic fit for your social media marketing (and that’s the first thing you should validate), then it will take a lot more than some random aphorisms or sayings to make your company successful in the channel. Following are 10 tips – each 140 characters or less – for improving your corporate use of Twitter:Read More