Social marketers and experts love to say “create great content” but what if your great content simply isn’t getting the love that it used to? Then it’s probably time to shake things up. Follow these tips for spurring engagement when your great content simply isn’t enough.Read More
Social media users thrive on the now, the new and even the next. Unfortunately, many brands are left trying to play catch-up. This invariably leads to brands attempting to capitalize on the momentum around a moment or hashtag by doing or saying something tired or even regrettable. But you doRead More
Many clients ask why they should bother tagging their social media marketing links when Google Analytics “buckets” traffic from the social source. The answer is: you likely have a lot of different sources of traffic coming to you via the social channels – it’s helpful to segment to see which of your traffic is a result of your paid and social efforts, and which is the result of an “organic” share.
Here’s a breakdown of these different traffic sources:Read More