This past June, Instagram began testing shopping tags within stories. This feature allows brands and advertisers to place a shopping bag icon on products within an image in their story, which upon clicking, provides product information, and links to the brand’s website for purchase.
Conveying a message about your product or service can be difficult when you are limited to a certain character count, or specific creative requirement. There is only so much you can say in 140 characters, or showcase in 300 x 250 pixels, in order to try and engage your audience. Facebook Canvas is looking to change that. This new, immersive mobile experience, allows users to interact with various design elements that come to life at their fingertips.