So I might be a little late, but recently I created a Facebook account. As a previous Myspace user, it is easy to become comfortable with a particular social media network; because it is so easy to stay in touch with friends and family. The problem develops when your “friends” switch social networks or start to use multiple networks, as is the case with Myspace and Facebook.
The first thing I noticed within the Facebook platform were the similarities in features made the switch easier for me. Status updates, picture albums, and connecting with new friend’s remains the same between both Myspace and Facebook, however Facebook’s method of advertising puts them a step ahead from a marketer’s standpoint.
Facebook embeds their advertisements within the different pages of profiles and change as the user browses. One particularly unique function is that Facebook allows the user to “Like” or “Dislike” an ad and select the reason why the ad was unappealing. This type of information is invaluable to advertisers and can play a major role in allocating marketing dollars to the right audience or to target different demographics. Once you “Dislike” an ad, Facebook will serve you a new one but never the one that was marked disliked.
One of the most interesting concepts today is the inclusion of real-time web results. Web indexes from search engines update at astounding rates. It normally takes quite a long time to populate results from the entire web and to index results for searchers; but getting “real-time” results has been challenging. The immediacy of real-time data has been created primarily by Twitter.
The explosive popularity of Twitter is the best example of this “real-time” results opportunity. Twitter produces millions of tweets every minute on any subject you can imagine. Twitter lets the public express their opinions and thoughts in a way that has never before been possible.
Shortly after Bing launched, an experiment was conducted with the team at Twitter. A small number of “celebrities” tweets were incorporated as part of Bing search result. Here is a great example of real-time results using the keyword “Ryan Seacrest.”
What if Bing could index the Twitter stream and make it available to seachers? At The Web 2.0 Summit, Bing announced that working with the “real-time pros” over at Twitter. There now is access to the publics Twitter feeds and a beta of Bing Twitter search has been rolled out in the US. Instead of the usual descriptions that are used for links, Bing and Twitter decided to give a “social media caption” to display what people are saying about those links.
Most of us don’t have the time to update one of our social media profiles, let alone all of them. Myspace has recently implemented a two-way syndicated function between Myspace status updates and Twitter tweets to assist in making multiple social media updates easier.
This application works both ways. It updates whichever social media profile status update or tweet that is the most current. So if you’re on either Myspace or Twitter, you have the option of dual updates. Users can decide if they want status updates to be one-way or two-way.
When users post a status update on MySpace, it syndicates to their Twitter feed. Twitter will show “MySpace” as the service the tweet originated from, similar to its display of TweetDeck, Twitterfeed, and other services that allow users to update their streams away from the site.
So far, MySpace’s Twitter sync is in beta. Myspace said that they will be adding other networks soon. For now, you can try out the Twitter sync in your MySpace profile by inputting your Twitter credentials under the “sync” menu in account settings. Once the accounts have been synced, all you have to do is simply update your status on MySpace as you normally would (from the Home page, Status and Mood page, or your mobile phone).