Article Archive by Author

May 29 2018

Facebook’s Data Breach – What Is It & Where Does That Leave Advertisers?

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By now you’ve most likely heard of the Cambridge Analytica data breach from Facebook. For those who haven’t, it was determined that since 2014 the political consulting firm collected personally identifiable information from about 87 million Facebook users, gained through Facebook’s “This Is Your Digital Life” app. The data was allegedly used to attempt to influence voter opinion on behalf of politicians who hired them.

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March 15 2018

Unlocking the Power of Facebook Advertising

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Since 2014, many business have seen a decline in fans viewing and interacting with their organic posts, and overall organic reach on Facebook. Subsequently, Facebook’s audience targeting options have significantly changed the access brands have to their desired customers.

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March 12 2018

Twitter Promote Mode Overview

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Towards the end of 2017, Twitter unveiled that it will releasing a new ad offering, called Promote Mode, which is aimed to help digital marketers advertise on Twitter.

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