In October, LinkedIn announced that it will be adding Sponsored Content to the available ad units that can be tracked by Google Campaign Manager. This integration gives Digital Marketers the power to track impressions and interactions for the following Sponsored Content:
The measurement integration with Google Campaign Manager allows Digital Marketers to see LinkedIn ad performance alongside all of their paid ad spend. In addition, it helps track a prospect’s full journey across websites, ads and devices with their business on LinkedIn before converting.
To enable LinkedIn Sponsored Content tracking via Google Campaign Manager, click the “Manage Tracking” icon after creating your Sponsored Content campaign as a “Draft’.
Then, add both the impressions and clicks tags, and hit “Save”.
Are you fully maximizing your chance to reach and engage your target audience(s) online? Paid Social Media ads in Facebook, Instagram, LinkedIn, YouTube, and more, are a great way to achieve this. These platforms allow brands to deliver hyper-targeted ads to qualified viewers and drive more effective traffic to their websites.
By now you’ve most likely heard of the Cambridge Analytica data breach from Facebook. For those who haven’t, it was determined that since 2014 the political consulting firm collected personally identifiable information from about 87 million Facebook users, gained through Facebook’s “This Is Your Digital Life” app. The data was allegedly used to attempt to influence voter opinion on behalf of politicians who hired them.