It has become increasingly understood that having a Facebook presence for your business should be among the top things to be included in your 2011 online marketing efforts. The question is no longer why Facebook is a valid channel, but how to capture leads and generate a return on your investment (ROI).
Creating a loyal fan following within Facebook takes a lot of ongoing commitment, dedication, consistent engagement and strategy. Engaging fans to like your page by offering incentives, promotions or exclusive rewards is one of several ways to build your fan base. But the question that remains is: what do you do once you have your captive audience? Being able to capture fans’ email addresses, names and possibly phone numbers is a great way to get to better know your audience and build your database for other possible marketing efforts.
(Below is a screen shot of how you can capture your Facebook fan’s credentials)
The above custom Facebook tab has a lead generation form built into the design that allows you to easily capture your fan’s information. Building up and creating a Facebook fan base is step one, but it’s how you capitalize on your Facebook fan base and convert them into a sale that is key. Creating a custom Facebook tab that allows your fans to engage by asking questions as well as providing their contact information is great way to continue to build a relationship with your customer base outside of Facebook.
We all know by now that Facebook has become the dawn of the new age and creating a Facebook presence for your business should be a staple in your online marketing efforts. The question is no longer why Facebook is a valid channel to venture into, it’s how do I grow my Facebook Fan Page following?
The truth is this isn’t something that can be easily achieved overnight. It takes time, strategy, dedication and an ongoing commitment to build up a Facebook Fan base.
Below are a couple tips that will help your business grow their Facebook Fan following:
#1: Ongoing Commitment and Consistent Engagement
Creating a great first impression is vital. When prospective fans review and select Facebook pages to “Like’, quality content and active engagements may heavily impact their decision to “Like’ your page. Other factors that may impact their thinking when deciding whether or not to “Like’ a page include brand image or recognition. If their fellow Facebook connections have “Liked” your page, there is regular posting of new information or content and steady engagement from the administrator, your page has every reason to be “Liked”.
#2: Offer Incentives, Promotions or Rewards to Your Fans
Encourage fans to “Like’ your page in order to receive ongoing promotions or incentives. Offer your fans an exclusive offer that people who don’t “Like” your page won’t be privy to.
(Below is a screen shot of how you can offer incentives only to those who “Like” you page)
Rewarding your fans with special deals and incentives for their continued support will encourage them to spread the word to their friends by sharing the content and persuading them to “Like” your page as well.
If you haven’t already realized the importance of video content on the web, then now is the time to open your eyes. I think that it’s pretty safe to say that online videos have established an overwhelming presence throughout the web.
ComScore, time and again has stated that more than 80% of the total U.S. Internet audience views online videos throughout the month, and many companies still aren’t tapping into this audience.
ComScore, just recently released statistics that confirm that 183 million people in the U.S watched online videos during the month of May compared to 178 million in April. That’s nearly 84.8 percent of all Internet users in the U.S. According to comScore, YouTube.com achieved record levels of activity in May with an all-time high of 14.6 billion videos viewed. This surpassed their past average of 100 videos per viewer to approximately 101.2 videos per viewer.
Naturally, YouTube remains the dominant player in video, with 43% of online videos being seen on their site. According to YouTube, every minute 24 hours of video are uploaded to their network, and on average, 2 billion videos are being watched a day. The average visitor spends 15 minutes per day on YouTube.
Online videos are a hot trend that doesn’t seem to be going away anytime soon. This rising popularity has been inspiring a trend for marketers to create and distribute more informative and even viral videos. At this stage ignoring the demand for creating videos could be a great detriment to your businesses. Creating online videos is a great opportunity for companies/brands to become a part of the ever going demand for online videos.