Become A Social Media Brand Ambassador

Tiffany Weimar - July 27, 2011

Become a Brand Ambassador 

Social Media management for business isn’t always easy.  Often, companies don’t have the resources to devote to a planned-out strategy; one that is current, relevant & competitive.  Businesses know they need to commit to this brand builder (social media), but can’t figure out how to work it into their laundry list of management “to-do’s”. 

Despite the challenges, more and more organizations are figuring out a way to get involved in Social Media.  They understand the value.  It isn’t solely large corporations either.  Companies both small and large are realizing the vehicle’s importance and are putting drivers in place to build their brands and reap the search engine optimization (SEO) benefits. 

Some companies hire part-time employees, others hire college interns.  But the involvement role that always impresses me most is when company executives play a major role in social media management.  From the consumer perspective, management having an active part in social media creates an immediate connection.  Seeing a multi-million dollar corporation CEO reach out to customers makes a bold statement about the company’s values and management philosophy.

How can management be involved?

Because of the viral nature of social media, it is becoming increasingly important to monitor and be active in the channels you establish.  If a customer is unhappy, you should expect that they will let the world know through your corporate Facebook Page or Twitter Profile.  Companies’ (and better yet, executives’) ability to react to discontented consumer issues through Social Media is an excellent brand building and customer service management tactic.  Remember to listen and react to all individuals.  The process will help you to identify happy customers as well—your brand advocates.

Another great way management is getting involved in Social Media is through Twitterchats or “Tweet-Ups”.  For those who are unfamiliar, Twitterchats can be established by any company, at any time.  MoreVisibility’s #mvchat takes place each Thursday from 3:30-4pm (est).  Each week, our management team selects a certain online marketing topic to discuss.  It’s the perfect time for MoreVisibility’s Executive Team to interact with clients, industry enthusiasts, brand followers and prospective clients.  If you would like to read more about Twitterchats, check out our June Newsletter article, “Twitter Parties/Chats: What Are They & How Can They Help My Business?” by our Executive Vice President, Danielle Leitch.   

Where are we seeing the most involvement?   

One of the more popular channels we see C-Level contribution in Social Media is through Twitter.  Because of the immediacy of Twitter, it requires a more intimate involvement.  However, don’t allow this to discourage you from being active as a manager.  The ability to manage Social Media accounts via mobile devices creates an awesome opportunity for even the busiest on-the-go executives. 

Becoming a brand ambassador as a manager is mutually beneficial for the individual and company.  Not only can you position yourself as an industry expert, but you also strengthen the company’s brand in the process.  Lastly, know that all companies can be engaged with Social Media regardless of regulations and internal complications.  Though some industries can be involved more than others, there is always a way to gain visibility if Social Media is managed and utilized correctly. Communicate, train and strategize to be successful. View Social Media as a way to become a brand ambassador.  Look at it as an opportunity to connect, communicate & get real-time feedback from the individuals who matter most—your customers.