Conveying a message about your product or service can be difficult when you are limited to a certain character count, or specific creative requirement. There is only so much you can say in 140 characters, or showcase in 300 x 250 pixels, in order to try and engage your audience. Facebook Canvas is looking to change that. This new, immersive mobile experience, allows users to interact with various design elements that come to life at their fingertips.
When you see a Canvas post on your timeline it looks like a regular post –
However, upon clicking, it opens up the interactive experience that allows you to swipe through a variety of different frames. An added bonus is the ability to include both still photos, and videos. The additional space and design capabilities allow you to truly convey your story.
This inventive approach can lighten up your creative social strategy, and potentially increase your social engagement. Note that this is a mobile-only experience, so keep this in mind when creating your assets. It can be posted both organically, in addition to having the ability to be promoted (paid), allowing for addition exposure. Ultimately, this can also lead to increased conversions.
Here are 4 things to consider when creating your Canvas:
For more information about Facebook Canvas, go straight to the source.