It’s been said before that LinkedIn is the new Facebook. More than ever people are sharing personal news and updates alongside their professional achievements. While taking my daily scroll through LinkedIn I’ve seen posts from connections outside of my network discussing everything from company culture to open positions, to a new baby. You may be asking yourself; how does this help a company? According to a 2022 Gallup State of the Global Workplace Study, business units with engaged workers have 23% higher profit than their counterparts. That’s an appealing percentage if you ask me.
I’m going to share a personal story about how LinkedIn helped me secure a job with MoreVisibility. I found myself unexpectedly laid off on the same day another much larger company also experienced a round of layoffs. I commented on someone else’s post from the larger company, to commiserate and offer support. It was then that I connected with Danielle Leitch (MoreVisibility’s awesome COO) and the rest is history. If Danielle wasn’t active on LinkedIn, I would likely not have heard about the position or the company.
At this point, you may be asking yourself a lot of questions.
“How do I know if my employees are active on LinkedIn?”
“How active as a company are we on LinkedIn?”
If becoming active on the platform is a priority company-wide, make sure that your company profile is set up for success. After you make sure you’ve checked all the company profile boxes, you can move on to your employees. (Check out the MoreVisibility company profile in action!)
Whether it’s through a formal meeting, email, or a break room chat, ask your employees if they’re active on LinkedIn. For those active employees, consider asking them to share an important project they’ve recently worked on or something they’ve learned that could be useful for others as well. Depending on the content, this positions your employee as a subject matter expert while increasing brand awareness. Employees can contribute in other ways as well, if they don’t feel comfortable producing custom content, for example:
If you have employees that aren’t currently active on LinkedIn, consider how you can motivate them to do so. It could be as simple as creating a get started guide with simple tips, or other content to showcase how LinkedIn will benefit them.