Articles in the Facebook Category

March 15 2018

Unlocking the Power of Facebook Advertising

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Since 2014, many business have seen a decline in fans viewing and interacting with their organic posts, and overall organic reach on Facebook. Subsequently, Facebook’s audience targeting options have significantly changed the access brands have to their desired customers.

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January 17 2018

Our Perspective on Facebook’s Latest News Feed Update

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On 1/11/18, Facebook made an important announcement about large changes to how the News Feed will work in the future and how its success will be measured. They will now focus on helping users have more meaningful social interactions (through more content from their friends and personal connections) and will move away from helping users find relevant content (from anyone including organizations). To quote Mark Zuckerberg from his announcement on this subject “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”

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September 5 2017

Four Targeting Strategies For An Effective Facebook Campaign

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As the list of targeting strategies continue to expand, it has become difficult sometimes for marketers to know the best ways to reach their target audience. While many companies believe their customers may not use Facebook, this social media channel remains at the head of the pack in terms of the number of active users – so, there is no shortage of potential customers to get in front of.

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