Facebook transcends yet again with Gamestop

Jeff Levinson - April 20, 2011

One of the world’s biggest video game stores with over 6,500 stores is Gamestop. It launched a Facebook site last week in hopes to provide “social business” to millions of  Facebook fans.  Gamestop will rely on reviews, product videos, store finders, ratings, as well as “likes “and” shares.” This might be a beginning of a new age that will take advantage of Facebook’s social presence.  Gamestop fans will now be able to purchase products directly through Facebook.    A lot of people do not view Facebook as a business objective, but it is likely that this will change in the future.  Social media could have a a huge impact on dot-coms and traditional brick and mortar stores.    Gamestop will also let fans earn and redeem points when making purchases on Facebook with its Powerup Rewards loyalty program.  They will allow fans to chat about upcoming games and new releases, with the option to buy directly from the Mcafee secured storefront.   Video Games are a billion dollar business, and by Gamestop joining forces with Facebook, that number is likely to increase.   If this trend continues, imagine how many companies can incorporate Facebook integration and grow their business.  This just shows that Facebook continues to be a dominant force, and is not going away anytime soon.