Digital marketers who advertise on Facebook are familiar with these platforms being very particular on the amount of text that are in advertisements. To ensure a great user experience, Facebook instituted a rule that said only 20% of your ad can be text-based. Any ads that has a text overlay greater than 20% would be disapproved by the network for advertising. This created a challenge for marketers and design teams – constantly asking the question internally, “Is the text on this image greater than 20%,” or “How do I create the best call to action ensuring my text doesn’t exceed 20% of the image?”
Have you ever walked into a store and received a personalized message or ad from that store on your phone? If the answer is yes, then you may have engaged with a beacon! Beacons are quickly becoming one of the most popular ways for retailers and businesses to engage with their in-store customers and Facebook has wasted no time in offering a solution.
A common concern we often hear from new clients is “we’re not receiving the engagement from our users we are looking for on Facebook.” Facebook engagement can be a challenge – especially if your company doesn’t have a good strategic foundation for using the channel. Here are three tips for an effective Facebook strategy:Read More