Facebook recently announced the rollout of its latest, exciting feature – Instant Articles. Instead of requiring audience members to leave the platform in order to read an entire article, Instant Articles are already downloaded in the channel and open instantaneously when the audience clicks on the link.
The articles are designed to be very interactive and read in a more mobile-friendly fashion. Ultimately, the goal of this feature is to enhance the user experience.Read More
Social media has been around long enough now that most of us have experienced that awkward moment when we receive an unwanted Facebook invitation from a colleague or even a superior at work. It’s a classic lose-lose scenario – accepting the invitation can mean a loss of privacy, while a friendship decline can send the wrong message, and carry its own negative ramifications.Read More
This is part two of our series addressing the advertising tactics that brands are using in Facebook today. Previously, we discussed some of the reason brands are taking advantage of Facebook’s various advertising capabilities. Now we’ll cover some of the popular options that many brands use.Read More