We are taught in school that it’s important to follow your dreams and try to aim toward a scenario whereby you enjoy what you do for a living. I don’t know many people who are successful, but dislike what they do.
With this concept in mind, and being sensitive to the fact that most professions require some degree of marketing push in order to drive new business opportunities, I encourage you to pick a Social Media channel and begin creating content that contributes knowledge to your industry, which in turn will benefit you and your company.
The two methods that top my list of ways to socially engage are Twitter and blogging. Twitter enables you to contribute useful snippets on business related topics that others are (hopefully) interested in. Be mindful though of blurring the line between business and personal tweets. Here’s an article I wrote about that last month.
Blogs, such as this one are an excellent way to communicate with individuals who are looking to learn more about a particular topic or who need the type of product / service that your company delivers. Blogs that are consistently maintained help establish credibility, which can go a long way in driving sales. Interestingly, our four blogs are the most well read sections of our website.
Lastly, as you have probably noticed, both blog posts and Tweets are now showing up in the search results. They are excellent tools to gain organic presence in the engines and drive non-paid traffic to your sites. Invest the time to find the social media channel(s) that best fits your style, post consistently and you will begin to reap the benefits that Social Media is delivering today.