Foursquare: A Location-Aware Social Application

Sonya Wood - April 19, 2010

Foursquare is an application (app) for your iPhone, Android, Blackberry, or Palm that takes social networking to the next level. Users can update their location and send reviews about their favorite hangouts. This app uses a list of restaurants, bars and nightclubs and it integrates with Yelp and Google Maps, making it ideal for quick reviews and directions.

Foursquare lets other users know where you are. You can even “check-in” someplace to let your friends or social contacts know you are there. You can also let them know any specials or other things to do nearby. There is a competitive element to Foursquare that creates engagement. For example, you can earn badges and points for each action you complete, including “checking in” or becoming the “mayor” of a location. As more of your friends use Foursquare, you will learn more and more about the places they frequent and you can discover new places.

Foursquare goes beyond the typical online reviews seen in directories. Got a favorite local hangout? Local businesses that use Foursquare begin to recognize patrons and reward them with special offers, deals and incentives. For example, a restaurant engaged in Foursquare may want to offer a devoted customer free coffee, appetizers, ice cream or otherwise. Businesses should take this and other opportunities like Foursquare and run with them. Reward customer loyalty. It is a great way to get repeat customers and gain their social contacts as customers through word of mouth recommendations.