Give More Visibility to Your Facebook Pages with Facebook Widgets

April Nelson - September 11, 2009

You may already be utilizing text links on your company website that lead visitors to your company’s Facebook Page.  Facebook has also provided its users with resources to quickly create “Profile Badges” and more recently “Fan Boxes” followed by “Live Stream Boxes” that can be incorporated seamlessly into other online platforms (company website, blog, email html, etc).  With the release of “Facebook Widgets” on September 4, Facebook is making it even easier to give more visibility to your Pages and Profiles by amalgamating their resources in one place.  They have even rolled out Page Badges and Photo Badges that give businesses more creative options for developing custom (Facebook) graphics / links.  A complete list of what you will find at the Widget Center includes:

• Personal Profile Widgets
• Profile Badge
• Photo Badge (NEW)
• Business Widgets
• Page Badge (NEW enhancements)
• Fan Box
• Live Stream Box

If you missed the chatter about Fan Boxes and Live Stream Boxes, here is a quick run-down. 

Fan Boxes

• Lets your website visitors become a Fan of your Facebook Page with 1 click, without leaving your website
• See how many users (and which users) are already Fans
• See a Stream of your Page activity
• Gives you an option for incorporating across multiple Social Media channels

 
Sample Facebook Fax Box

Live Stream Boxes let your visitors (blog, website, email, etc) post updates in real time and interact with one another, without leaving your website.  Be aware:  your fans’ status updates and comments will be incorporated on your company website when this tool is used.  Although you can customize the Live Stream Box to some degree – there will be content here that is beyond your control. 

The resources that Facebook has brought together make it easy for any business to give more visibility to their Facebook activity, without extensive involvement of designers and programmers.  These options are ideal for a business who loves the idea of Facebook Connect, but may not have the in-house team to accomplish the programming or the budget dollars to outsource the integration.