Claiming business listings in Google My Business can be very challenging. You need to find the listing, let Google know this is your business, then if you want to change the content (and control the content moving forward), you need to verify your affiliation with business using one of two systems that Google offers:
This can be a relatively simple process if you have one or two locations but what about if you have 30 or even 1,000 nationwide? Previously, you would need to claim each listing individually and verify each listing individually. This was a huge pain point for larger companies, so Google created Bulk Verification.Read More
On Aug. 28, John Mueller, webmaster trends analyst at Google, announced through a post on his Google+ profile that the Google Authorship tool was retired, effective immediately. Originally designed to enable online authors to display their Google+ profile photos and circle counts alongside their bylines in search engine result pages, Google testing showed that the feature was poorly received by authors and search engine users alike.
For most people, putting time into meticulously crafting all the elements of a social media profile is a task that only falls into the purview of a full-fledged social media campaign. However, as Google+ has gained steam, the impact of profile pages have expanded.
This is mostly because of AuthorRank – an unverified ranking signal that bears resemblance to PageRank, except that it measures the authority and influence of an individual author, rather than that of an entire website. Similar to increasing your PageRank for SEO purposes, there are advantages to increasing your AuthorRank.
One of the key methods for increasing your AuthorRank is optimizing your Google+ page. Originally, tying your content back to your Google+ profile was simply a means of establishing AuthorRank for yourself. However, as the signal has grown in complexity, even more factors of AuthorRank are tied to Google+. The stronger your Google+ profile, the better your Author Rank. As you go about crafting your Google+ profile, keep these points in mind:
By focusing more effort toward optimizing your Google+ profile, you’ll be able to increase your relevance with Google as a web-author. The initial set-up may be a bit time consuming, but once it’s done the content you produce will be able to reach an even wider audience.