Google’s impact on social media

Taylor Wilson - December 28, 2009

Is there such a thing as social media privacy? Just weeks after Facebook announces that they have gone public with their user’s personal information, Google announced the launch of real-time web and personalized search queries. Google’s new search functionality will allow anyone looking for information, news or events to see live updates in real-time. Users can now view live public social media messages and have an insight into live breaking news the moment it happens. Google’s launch of real-time search engine results is anticipated to have a significant impact on the social media marketing industry. This new development may have both a negative and positive impact on social media users. This new real-time feature may improve the results of social media campaigns and efforts, by allowing user’s news and events to be published within Google’s search results. Companies will now be able to achieve more consumer engagement and drive more traffic to their websites. This move toward sharing more personal information is enticing for companies with Twitter, Google and Facebook profiles. It is a great incentive for companies to invest more time and effort into their social media efforts and gain more exposure. It is hazy as to whether or not consumers will see the value in sharing their personal information with more than just their friends, but with everyone online.

(Screenshot of Google’s real-time news feed)

Pessimists believe that the new Google real-time feature may be opening a Pandora’s Box, by allowing spammers to get their foot in the Google search door. No one knows whether or not social media users will continue to participate in social media efforts knowing that their news will now go public. Before consumers make up their mind on the new social media circumstances, businesses should take full advantage of social media efforts while the iron is hot. This could be a very beneficial attribute that will allow businesses to gain more targeted publicity.