Ideas for Updates on your Company Facebook Page

Michael Bergbauer - November 2, 2011

A quick look at several of the corporate pages on Facebook can reveal a number of sparse, even abandoned looking pages. Maintaining your corporate Facebook page with interesting content can be tough. But if you have good ideas, content will flow naturally. Here are a few tips you can use to liven up your Facebook page and connect with your users.

Giveaways: These are perhaps one of the most common types of consumer engagement for companies on Facebook. However, there are all sorts of twists you can add to them to stand out in people’s news feeds. Invite users to try and come up with creative captions to pictures you post, or have them submit a story about using your products. By asking your users to answer a call to action to be eligible for the giveaway, you have the opportunity to learn more about them and how to market to them.

A Company Exposé: Loyal customers will be keen to learn more about your company. Post “behind-the-scenes” photos and videos, share comments from employees, or talk about the founding of the company. Use your posts to tell a story. This will humanize your brand – making your company trustworthy, authentic, and relatable.

Industry Specific Updates: Being able to comment on developments in your industry helps establish you as a trustworthy authority. You can post:

• How-to guides
• Trivia about your company/industry
• Breaking news
• Third-party content (when relevant)
• Guest experts to speak about your company/industry
• Industry specific advice

Keeping a lively Facebook page is all about posting content that gets your fans to interact with you. By maintaining this type of engagement, you’ll have your finger on the pulse of what your target audience thinks of your brand and its products.