Introduction to Blogging for Business using Tumblr

Bea Halstead - March 30, 2012

If your business has already seen the value of the blogging, and invests in creating unique content each week, then Tumblr is definitely a social network to utilize for exposure.  If your business is considering a creating blog, but has not decided where to host it, then learn more about the features of Tumblr within this post.   Tumblr is a mix between Twitter and WordPress offering a less verbose form of blogging where users can post updates with text, photos, quotes, links, dialogues, audio, video, slideshows, and more.  Below are the basic features that are included when participating in this free micro-blogging platform.

Customizable Account:

  • Design unique themes for your profile landing page to support your brand
  • Configure an about page or description page with external links
  • Create a unique url for the blog by re-directing to Tumblr
  • Combine the use of Google Analytics and Feedburner for page insights

Publishing Options:

  • Mobile and email applications
  • Phone number to record audio blogs
  • Ability to pre-schedule with a post queue
  • Re-blogging (embedding other blogs into yours)
  • Photosets and other apps for organizing content
  • News Feed Syndication to both Facebook and Twitter
  • Bookmarketlet tool for one-click sharing of external sources
  • Contributor content with an unlimited number of people and audience members

Optimized Content:

  • Uses url slugs and xml sitemaps for search engine visibility
  • Uses tags and hash tags for trending topics
  • Accepts high-resolution photos
  • Can organize and share to specific groups/individuals
  • You own the copyright for all content created

Just listing a few of the options available begins to describe the value this network offers a brand.  Over the next few weeks we will continue to examine and expand upon the features of Tumblr, and the ways to effectively use the network to blog for your business.

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