If you haven’t already realized the importance of video content on the web, then now is the time to open your eyes. I think that it’s pretty safe to say that online videos have established an overwhelming presence throughout the web.
ComScore, time and again has stated that more than 80% of the total U.S. Internet audience views online videos throughout the month, and many companies still aren’t tapping into this audience.
ComScore, just recently released statistics that confirm that 183 million people in the U.S watched online videos during the month of May compared to 178 million in April. That’s nearly 84.8 percent of all Internet users in the U.S. According to comScore, YouTube.com achieved record levels of activity in May with an all-time high of 14.6 billion videos viewed. This surpassed their past average of 100 videos per viewer to approximately 101.2 videos per viewer.
Naturally, YouTube remains the dominant player in video, with 43% of online videos being seen on their site. According to YouTube, every minute 24 hours of video are uploaded to their network, and on average, 2 billion videos are being watched a day. The average visitor spends 15 minutes per day on YouTube.
Online videos are a hot trend that doesn’t seem to be going away anytime soon. This rising popularity has been inspiring a trend for marketers to create and distribute more informative and even viral videos. At this stage ignoring the demand for creating videos could be a great detriment to your businesses. Creating online videos is a great opportunity for companies/brands to become a part of the ever going demand for online videos.