Ladies and Gentleman, Start Your Blogging

Gerard Tollefsen - December 21, 2010

Here at MoreVisibility, I like to think we have a robust strategy in place for our corporate blogs.  Everyone in the company participates, writing one to two articles per month on a variety of industry related news, topics, and anything else we would like to share with our site visitors and the World Wide Web.  The last part of that sentence is important…our blogs are hosted on our site, but have the opportunity to get indexed by the search engines.  So while our blogs can be accessed by anyone visiting our site, we also can reach a wider audience when one of our blogs is indexed by the search engines.  In addition, writing the blog post is fairly easy to do – we all have tight deadlines and important projects to complete, but you can always find 30 minutes to write a blog, and that’s about as long as you need to write a good blog article.

There are many excellent reasons to start blogging.  In my opinion, there are two that stand out above all others as to why every company should be blogging, regardless of the product, service, or company size.  First, it is probably the easiest way to add content to your site.  For many businesses, there are multiple steps to adding a new page to their site, some of which involve a developer or web designer who may or may not be a full time employee of the company.  It is not uncommon to hear that it takes a week or longer to get a new page active on a website even after all the content for the page has been finalized.  If you have WordPress installed on your site, for example, you can write and post blogs immediately.  Each blog post will have its own unique url, thus creating new content (and new pages) for your site is a breeze!

Secondly, the search engine optimization (SEO) benefits of consistent blogging cannot be understated, especially if you set up the blog the proper way as part of your main domain:  Creating fresh, relevant, and keyword rich content on a consistent basis is an excellent way to improve your SEO results.  The very nature of blogging is to create fresh and relevant content related to your business.  Optimize your blog articles with keyword rich content and you are employing a solid SEO strategy simply by blogging about your business.

This all sounds very simple, and for the most part it is.  There is some technical work involved in getting the blog started, but once you do…put the pedal to the metal and start blogging as much possible.  You will find it is a simple way to add content to your site and boost your SEO strategy at the same time.

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