Let’s Fly – An in-depth view of the new Twitter Profile

Bea Halstead - February 9, 2012

This week a new re-desigen of Twitter has been slowly rolling out to the public.  The user experience will be getting an upgrade with the launch of Twitter’s enhanced profile page within both the desktop and mobile version of the site.  Four new tabs will give tweeters an enriched experience for following topics of conversation.  A profile landing page design allows for a custom banner area and re-arranges the users profile stats in an easy to locate top header. The Let’s Fly blog from @twitter stated, “What we’re announcing today is just the beginning. We now have a framework in place that we will quickly build and iterate upon to help users connect with whatever is meaningful to them.”    This means a better playground to attract more user engagement, making it a more viable channel for businesses to maintain a presence on as well.   Below is a summary of the features and images from Twitter.

User Experience Overview:

• Home – new design layout has changed to include tab navigation, view your Twitter stats, get suggestions on who to follow and see trending topics and Tweets you’re following all on one dashboard.
• Connect – a tab dedicated to mentions and interactions where you see who has followed or mentioned you, retweeted or favorited one of your Tweets. 
• Discover – a tab for following conversations and hash tags. This view complies content trending in your world based on recent popularity as well as your connections, location and language.
• Me – a profile dash board for viewing all things related to your tweets and information. Populate a bio that people can view at a glance, add a photo, share your location, and link to your web site or blog.
• Tweet – Upload photos to Twitter right from your mobile phone or desktop. Links to videos and news stories are embedded in your Tweets.

Twitter Background Re-Design:

If you haven’t see the new profile or landing pages it’s only a matter of time before you will.  As accounts are converted over, users will also have access to a new profile page background design.   Twitter background designs previously were very limited to only a left margin area. A new banner area under the profile stats header has been added and can give a business page more options for promoting.  If your business would like ideas on what to promote in that space and the best way to utilize and customize that new design area available, then please contact us for help.