While recent hot topics have centered around mobile and social media in the interactive marketing industry recently, there are a few marketing tools that have received less attention that are worth mentioning. One of these is the use of video. Videos are unique as they can be used on your company site, on YouTube, and through email marketing. All of these opportunities allow you to drive viewers to your website, ultimately improving your chance of converting a prospect into a client. Video has proven helpful for boosting conversions and can be a relatively inexpensive marketing tool.
According to a Nielson report released in August 2010, 70% of global online users watch video. Knowing that statistic, why not try it out? If your company is using video, you may have noticed that your videos show up in Google search results. This is because Google actually puts video production into its search placement algorithm. Frequently adding new video content to the channel will strengthen your rankings in natural search results.
If you are considering video as a marketing tool, here are five useful tips for a successful campaign: