It has become increasingly understood that having a Facebook presence for your business should be among the top things to be included in your 2011 online marketing efforts. The question is no longer why Facebook is a valid channel, but how to capture leads and generate a return on your investment (ROI).
Creating a loyal fan following within Facebook takes a lot of ongoing commitment, dedication, consistent engagement and strategy. Engaging fans to like your page by offering incentives, promotions or exclusive rewards is one of several ways to build your fan base. But the question that remains is: what do you do once you have your captive audience? Being able to capture fans’ email addresses, names and possibly phone numbers is a great way to get to better know your audience and build your database for other possible marketing efforts.
(Below is a screen shot of how you can capture your Facebook fan’s credentials)
The above custom Facebook tab has a lead generation form built into the design that allows you to easily capture your fan’s information. Building up and creating a Facebook fan base is step one, but it’s how you capitalize on your Facebook fan base and convert them into a sale that is key. Creating a custom Facebook tab that allows your fans to engage by asking questions as well as providing their contact information is great way to continue to build a relationship with your customer base outside of Facebook.