LinkedIn, arguably the world’s largest professional social media network, has long been a favorite platform for many marketers who are looking to reach professionals or a B2B audience. Thanks to some new tools on the platform, reaching specific stakeholders in your customer’s decision-making process just got a little easier. Plus, some new updates that will allow your LinkedIn Posts to be a little more engaging.
Most people are familiar with LinkedIn when it comes to managing their personal profiles, looking for jobs, and keeping in touch with past colleagues in their professional networks. While LinkedIn is a great tool for individuals, the opportunities within it for B2B marketing are numerous and exceptionally effective. Here are a few organic (non-paid advertising) considerations for maximizing your company’s LinkedIn Page. Read More
For many B2B marketers, LinkedIn is the social network with the most potential for building brand awareness and driving traffic. But many businesses are not taking full advantage of the network. If you’re one of them, read on. In this post we’ll look at six best-bet tactics for marketing your business to other businesses on LinkedIn.Read More