LinkedIn, coined “the social network for the working world,” says that video is the fastest-growing format on its platform alongside written and shareable content. With that being said, LinkedIn believes the time has come to take the next step in video.
In October, LinkedIn announced that it will be adding Sponsored Content to the available ad units that can be tracked by Google Campaign Manager. This integration gives Digital Marketers the power to track impressions and interactions for the following Sponsored Content:
The measurement integration with Google Campaign Manager allows Digital Marketers to see LinkedIn ad performance alongside all of their paid ad spend. In addition, it helps track a prospect’s full journey across websites, ads and devices with their business on LinkedIn before converting.
To enable LinkedIn Sponsored Content tracking via Google Campaign Manager, click the “Manage Tracking” icon after creating your Sponsored Content campaign as a “Draft’.
Then, add both the impressions and clicks tags, and hit “Save”.
Carousel ads made its debut to the advertising world in February 2015, Instagram the following month and Twitter in June 2016. As of June 2018, Carousel ads have finally become an offering on LinkedIn.