LinkedIn (www.LinkedIn.com) isn’t just for job seekers. Over 120 million members makes LinkedIn the world’s largest professional network; a network your firm could use in a variety of different ways:
Establishing a Professional Presence: By including information about your firm as a LinkedIn Company Page, users of the social network can learn more about your firm on the medium of their choice and then move to other off-site mediums, such as your website, if they choose. Additionally, as lawyers in your firm grow their professional profiles, they have the opportunity to add sections that could include slide presentations, blog posts, or other content that would help inform visitors to their professional profile about your firm.
Resource & Knowledge Center (Groups): Groups on LinkedIn is a wonderful way for a firm to interact with those in an industry. Individuals from your firm can ask questions, look through members interested in the same area as your firm, add job postings, and more.
Social Networking: The lawyers in your firm can network with other users who may seek legal services. Be careful to abide by any restraints on who you may network with by checking with The Bar Association in your area. Additionally, your firm can use LinkedIn to network with colleagues, perhaps those in other firms to whom you refer or are referred business.
Link Building: As the lawyers in your firm build professional profiles, they can post content including links back to your website or blog. Their connections could read these posts and see the links and choose to link to your content.
Hiring: LinkedIn, with their built in Job section, is a wonderful way to connect with those looking for opportunities in the field of law.
The LinkedIn Learning Center has a User Guide specifically devoted to helping individual attorneys as well as law firms to take advantage of all of the opportunities LinkedIn has to offer. If you are interested in growing your social media presence or hearing how MoreVisibility can help you grow on LinkedIn, please request a quote or contact us for more information.