For many B2B marketers, LinkedIn is the social network with the most potential for building brand awareness and driving traffic. But many businesses are not taking full advantage of the network. If you’re one of them, read on. In this post we’ll look at six best-bet tactics for marketing your business to other businesses on LinkedIn.Read More
Earlier this year, when LinkedIn debuted their Volunteer Marketplace, they granted qualified 501 © (3) nonprofit organizations the ability to post volunteer listings at a considerable 90% off of the standard professional job posting price. These listings not only displayed in LinkedIn user searches, but also appeared in LinkedIn’s tailored job emails to members, alongside paid opportunities. A decided homerun for LinkedIn, this pilot program saw volunteer sign-ups double, and even triple in some cases.
This week, LinkedIn announced big changes to its Company Pages. As of April 14, its Products & Services tabs are going away. With them, unfortunately, are the individual Products & Services recommendations, circled in red below.
LinkedIn is giving companies until April 14 to copy their recommendations (via a simple copy and paste) in order to preserve them for future use. Read More