Most people are familiar with LinkedIn when it comes to managing their personal profiles, looking for jobs, and keeping in touch with past colleagues in their professional networks. While LinkedIn is a great tool for individuals, the opportunities within it for B2B marketing are numerous and exceptionally effective. Here are a few organic (non-paid advertising) considerations for maximizing your company’s LinkedIn Page. Read More
For many B2B marketers, LinkedIn is the social network with the most potential for building brand awareness and driving traffic. But many businesses are not taking full advantage of the network. If you’re one of them, read on. In this post we’ll look at six best-bet tactics for marketing your business to other businesses on LinkedIn.Read More
Earlier this year, when LinkedIn debuted their Volunteer Marketplace, they granted qualified 501 © (3) nonprofit organizations the ability to post volunteer listings at a considerable 90% off of the standard professional job posting price. These listings not only displayed in LinkedIn user searches, but also appeared in LinkedIn’s tailored job emails to members, alongside paid opportunities. A decided homerun for LinkedIn, this pilot program saw volunteer sign-ups double, and even triple in some cases.