Articles in the LinkedIn Category

August 27 2012

4 Tips for Optimizing a LinkedIn Company Page

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Businesses that are B2B marketers should consider the value of LinkedIn as a growing professional network for its potential to generate leads.  A recent infographic published by LinkedIn marketing, shows that LinkedIn generated 212 million business leads in the U.S. for 2011. They found that 46% of the audience follows industry discussions and 43% use LinkedIn to learn about companies.  It’s easy to make a case for participating in the network, when you consider that 60+ million U.S. members use LinkedIn as a professional resource. If you already have a LinkedIn company page, the next step is optimizing it.

You can optimize your LinkedIn Company page with the following features:

  • Add Unique SEO Copy – Create unique, keyword rich copy for the Company Overview, Description, Products/Services, Promotions, and Status Update sections.
  • Optimize Your Page Design – Create designs for up to three banners that include strong calls to action and visually support your business model. Include a Thumbnail on each Product/Service listed; up to 5 can be featured. Include a YouTube video about the Product/Service on each landing page. Add copy for a promotion about  to the service,  that links to your website.
  • Optimize Individual Profiles – Each company page connects to an individual profile, and more than one profile can be linked with the page as a contact resource. Each optimized profile can create and participate in Groups, Answers, Discussions, and Add Events.
  • Target Audiences – Once the LinkedIn “default” Company Page is complete; you can duplicate it and adapt the content toward target audiences. You may choose to alter your page’s banner design, featured services, and text that will only show for specific designated page filters. This will ensure that the customized company pages are specific to the industry, job function, geography, etc. of your choice.

These tips can be used to improve your LinkedIn Company Page, in order to make it more effective in generating traffic to your website and capturing leads. If you are interested in pursuing this type of optimization, but don’t have the internal resources to accomplish the outlined tasks, you should contact us for information about our LinkedIn Optimizer program.

October 31 2011

LinkedIn for Law Firms

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LinkedIn (www.LinkedIn.com) isn’t just for job seekers.  Over 120 million members makes LinkedIn the world’s largest professional network; a network your firm could use in a variety of different ways:

  • Establishing a Professional Presence: By including information about your firm as a LinkedIn Company Page, users of the social network can learn more about your firm on the medium of their choice and then move to other off-site mediums, such as your website, if they choose.  Additionally, as lawyers in your firm grow their professional profiles, they have the opportunity to add sections that could include slide presentations, blog posts, or other content that would help inform visitors to their professional profile about your firm. 
  • Resource & Knowledge Center (Groups): Groups on LinkedIn is a wonderful way for a firm to interact with those in an industry.  Individuals from your firm can ask questions, look through members interested in the same area as your firm, add job postings, and more.
  • Social Networking: The lawyers in your firm can network with other users who may seek legal services.  Be careful to abide by any restraints on who you may network with by checking with The Bar Association in your area.  Additionally, your firm can use LinkedIn to network with colleagues, perhaps those in other firms to whom you refer or are referred business.
  • Link Building: As the lawyers in your firm build professional profiles, they can post content including links back to your website or blog.  Their connections could read these posts and see the links and choose to link to your content.
  • Hiring: LinkedIn, with their built in Job section, is a wonderful way to connect with those looking for opportunities in the field of law.

The LinkedIn Learning Center has a User Guide specifically devoted to helping individual attorneys as well as law firms to take advantage of all of the opportunities LinkedIn has to offer.  If you are interested in growing your social media presence or hearing how MoreVisibility can help you grow on LinkedIn, please request a quote or contact us for more information.

October 24 2011

How to Get Web Traffic with Authority

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Nearly every large and successful company employs a number of SEO initiatives to stay successful. However, in many cases they can get a large number of conversions simply because of their brand name. On a deeper level, this is symbolic of the fact that these companies have authority – they are leaders in their industry.

You can do a lot to establish trust and authority for your business through the right kind of engagement on almost any social media site. LinkedIn, in particular, is a stellar example that often gets overlooked. Many professionals view the site as a way to keep tabs on their colleagues, but it is probably the best website you can use to increase your clout and authority in your given field.

Obviously, one of the best ways to establish yourself and your business as an authority is to answer the pressing questions in your industry. LinkedIn has the perfect venue for this with their Answers page. On Answers, members can post questions related to any given field of expertise. When you answer a question, your answer may be selected as a “Best Answer,” which is noted on your profile. By consistently answering questions related to your field, you can quickly build authority in your field among your target demographic.

In addition to Answers, you should also be interacting with your profile page by posting relevant company updates. If you author any blogs or press releases for your company, post them to your profile to get them to spread around. If you write prolifically enough on behalf of your industry, you may be able to become a Source on LinkedIn. If LinkedIn selects you to be a source, your writing will appear in LinkedIn Today – which has the potential to vastly multiply your traffic. If you’re interested in being a source, you must contact LinkedIn.

These efforts to build authority require a significant time investment on your part, so they may not be a fit for every company. However, the payoff can be significant.

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