You can use your LinkedIn profile for much more than managing your professional connections. By starting a LinkedIn Group and engaging your professional community, you can also have a small but solid link building campaign.
LinkedIn Groups are special pages that anyone can set up on LinkedIn. They gather like-minded professionals to discuss their respective industries. LinkedIn Groups foster a lot of interaction among professionals and are a good starting approach to link building.
When you are starting your own group, you must keep in mind that LinkedIn hosts hundreds of thousands of groups. If you want yours to stand out and gain members, you should try to target a niche theme or audience. If your group is too similar to the others pertaining to your business, you may not gain much traction.
When you start a new group, you become the group’s manager – allowing you to do things such as moderating discussion posts or approving new members. More importantly, you also have more control for displaying your links. There are a lot of link building options you have when you’ve started the group, including:
By maintaining an active group that contributes to the professional community, your posted links can get a lot of traffic. Furthermore, if you’ve developed your group to target a specific audience or demographic, you’ll be getting meaningful traffic – and hopefully, higher conversion rates.
LinkedIn, the world’s largest professional network on the Internet, has over 120 million members as of August 2011. These individuals are browsing the internet and when they come across good onsite content, they have the same urge many of us do – to share what they have found with others in their network. A simple snippet of code, typically added to a section of your website near other buttons such as Google’s +1 Button, Twitter’s Tweet Button, and Facebook’s Like or Share Buttons is all that is needed for set-up. You can build a LinkedIn Share Button through LinkedIn’s Developer Network. The buttons come in three basic designs: No Count, Vertical Count, and Horizontal Count (example below). No Count is simply the button without a numerical count of how many people have clicked the button to share the content. Vertical Count places the numerical bubble count above the button and Horizontal Count places the bubble count to the side of the button.
Upon clicking of the LinkedIn Share Button, the count (if shown) will increase by one and a pop-up will appear (if you have pop-ups allowed).
The pop-up box has three options of how you can share the snippet: Post to updates, Post to group(s), and Send to individuals. The first option, Post to updates, allows you to add a personalized message to the snippet, post to Twitter at the same time you post to LinkedIn, and adjust the visibility of the post (anyone or connections only). The second option, Post to group(s), auto-completes a group’s name as you type it into the Group(s) field. If there is a grey lock symbol next to the group name, this signifies that the group is Members Only and that posts will only be visible to members. If you are posting to an Open Group, note that the post will be visible to everyone on LinkedIn. After selecting your preferred Group(s), you can also add a subject and details to the post, both of which are optional fields. The third option, Send to individuals, allows you to share with people who you are not currently connected to by entering their email address in the To: field. You can also include a personalized message and check a box to disallow the recipient from seeing your name and email address (the default for this box is checked – where those you are sending the post to would see your name and email address). Once you have decided how you would like to share the snippet of content (and you have the option of using any combination of the three options) you can click the blue “Share” button.
LinkedIn for Business
Thursday June 8, 2011
MoreVisibility’s Twitterchat (#MVCHAT) took place today. The discussion corresponded with MoreVisibility’s live webinar on “Leveraging LinkedIn for Business” with EVP @DanielleLeitch. LinkedIn has and continues to play a large role in networking and connecting with other professionals. Working the channel as an individual as well as a representative of a company enables you to leverage your professional network in unique ways. This week’s #MVCHAT highlighted the most important aspects of LinkedIn and explained how companies can optimize their experience and efforts within this growing social media network.
MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (est) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.