I continue to see articles concerning AOL’s slow implosion in the press. The latest in the salvo concerns the management at AOL consideration of shedding Bebo. AOL bought Bebo for $850 million two years ago, while they were still a part of Time Warner Inc. Bebo was an important piece of their transformation plan in which AOL wanted to move away from being a subscription based service for Internet access to a media business generating ad-supported revenue. When a business with the resources of a Time Warner makes a billion dollar bet and fails to monetize, one must wonder if they performed the proper vetting process or were they simply following the herd.
This is not the first failure in the firm’s acquisitions; Buy.at was recently jettisoned for $17 million after paying $125 million in 2008 for the dgital ad firm. Will its instant messaging service ICQ be next? When will the shareholders demand better stewardship from the leaders making these bets?
The small to medium business (SMB) owner would not survive if they followed the herd at each new fork in the technology path. SMBs must be better shepherds of their funds than the large public companies that they compete against, if they want to survive and flourish. So how does a SMB determine when to launch a social media campaign and which platform? Many variables must be considered such as these outlined in a recent blog post. When you are ready and have performed your due diligence, give us a call and hear how we can help you to make the correct bet.
Many of us have used LinkedIn as a way to maintain a professional profile within the social networks. LinkedIn is a great platform to communicate with business professionals and it can also be used to open communications with businesses. By direct communication or joining a group, it is easier than ever to reach important members of any business.
Can businesses use LinkedIn as a way to market to other businesses? LinkedIn DirectAds is an additional channel for business-to-business advertisers to capture qualified visitors. It offers advertisers many targeting options to help qualify the audience. With 7 top level categories, businesses can choose up to 3 of the categories to target, including industry, company size, job function, seniority, age, gender, and geography. LinkedIn is a good option for businesses, because they can target the exact industry, company size and even job function of their potential clients.
Most business to business companies know exactly who they want to target in a company. For example, advertisers may want to specifically reach a marketing manager in an enterprise level company. Creating very custom ad messaging to capture these people can turn them into customers.
LinkedIn DirectAds have no minimum spend requirements and can also be paid via a CPC (cost per click) or CPM (cost per thousand impressions) platform. Similar to Facebook ads, LinkedIn DirectAds can also have images in the body, which helps to brand the message as well as help to gain user attention.
With LinkedIn DirectAds, businesses are able to target qualified decision makers in their industry.
It seems that everywhere you go, someone is talking about Facebook. Many business professionals have asked themselves ‘how can I have a business Facebook profile but separate it from my personal life?’ While some professionals have created multiple Facebook profiles, others have turned to LinkedIn.
LinkedIn is the crème de la crème of virtual business networking. This revolutionary professional social network lets organizations create pages which give specific company information such as geographic location, type of industry, company size, median age, male to female employee ratio and much more. Each company page also includes relevant news articles as well as the recent New York Stock Exchange (NYSE) information.
However, one of the most unique features is the ability for individuals to post their own previous career experiences. Each LinkedIn user can offer as much or as little information as they would like within their profile. Contact Settings allow users to designate the type of connections they are looking to make. Profiles can be used to reconnect with old business colleagues as well as receive reference and expertise requests.
More importantly users can also choose to receive information on job inquiries. Viewing current or past employment experience via LinkedIn is becoming a new trend among recruiters and human resources personnel. Could LinkedIn’s virtual resume eventually replace traditional resumes? While LinkedIn is clearly the greener solution for employers, the future is anyone’s guess.
Worried about just anyone viewing your information? Privacy settings allow you to select who is allowed to see profile information. So what are you waiting for? Create your LinkedIn today and be part of this ever-growing professional social network.