A topic that’s front and center in today’s digital world is video. (We’ve even discussed it in a recent blog post.) Folks are turning to YouTube more and more these days. In fact, data shows that watch time on YouTube is up at least 50% year over year.* If you’re not actively partaking in the video space, you may be missing out on a big piece of the pie. Don’t have the resources to create videos to tout your business’ products and services? Well, thanks to YouTube Director, your life just got easier.
YouTube just launched a free app (currently available only for iPhone in the US & Canada) called YouTube Director for Business. The app guides you through the entire video creation process. Simply follow the prompts to record, edit, and upload. You can choose from a variety of templates and even select music to act as a soundtrack to your video. Once you’re happy with your masterpiece, one click allows you to upload the video to your YouTube channel.
Now that your video is live and ready to be viewed by the billions of YouTube users, consider running a paid campaign to direct folks to your new video.
Still unsure if you’ve got the cinematic skills to create your own video? YouTube Director also offers an automated video option which creates a video ad automatically utilizing existing assets such as your company logo and screenshots.
YouTube Director truly makes it easier for businesses in all verticals to expand their reach and increase user engagement leveraging video. If you have any questions on this opportunity or how to create a video strategy for your business, please let us know.
*Google Internal Data, 2016