Making the Most of Your Website Traffic

Lauren Owens - August 9, 2012

So you’re doing a great job with SEO; you’re building backlinks, optimizing your pages, and keeping an eye out for duplicate content. And it’s working – last month you had more traffic than ever before. And that’s great! The question is – what are you doing with that traffic?

Every person who comes to your site has the potential to be your newest fan, and even your next contributor. All you have to do is ask.

Encourage Users to Write On-Site Reviews

On-site reviews help your business in two ways. First, they’re an easy way to add unique content to your site. Second, and more importantly, positive reviews can encourage customers to buy.

How do you encourage users to write reviews? Ask them. Send a brief email shortly after they will have received their product or service; something like: Love your new widget? Write a review. Or, use a third-party review service like Reevoo.

Encourage Your Users to Stay in Touch

Your business should have a profile on all of the major social media platforms. Most people on social media have their preference. Some swear by Google+, others are Twitter fanatics, and some use Facebook like it’s going out of style. So don’t pick and choose – be wherever your customers are.

Once you have your profiles set up, add social media plugins to your blog or website and keep them front and center. And while you’re at it, make sure that users know that they can subscribe to your RSS feed or newsletter.

And if you don’t have a newsletter, why not? A newsletter is a great way to stay in front of your customers – keeping them up-to-date on your latest and greatest content, newest offerings and industry news.

And Once You Have Those Followers…

Use them! Update your channels regularly with fresh, engaging content. And, when a fan reaches out to you via social media, respond! Even if it’s just to say, “Hey thanks @John! So glad you’re happy with your widget!”