Maximize Your Corporate LinkedIn Account

Khrysti Nazzaro - January 20, 2016

Most people are familiar with LinkedIn when it comes to managing their personal profiles, looking for jobs, and keeping in touch with past colleagues in their professional networks. While LinkedIn is a great tool for individuals, the opportunities within it for B2B marketing are numerous and exceptionally effective. Here are a few organic (non-paid advertising) considerations for maximizing your company’s LinkedIn Page.

For your Company page posts, be sure to:

• Incorporate links and clear calls to action
• Link to YouTube videos
• Include images

Grow and nurture your LinkedIn audience, by:

• Promoting your LinkedIn Company page on your website, in your email marketing, and other marketing collateral, etc., to build a larger audience
• Responding to your followers’ comments on your posts to engage in a dialogue with them
• Testing different kinds of posts and content and assessing the results via LinkedIn’s in-channel analytics

For more ideas of how LinkedIn can help with your B2B marketing, check out LinkedIn’s free educational webinars for some primers.