Most people are familiar with LinkedIn when it comes to managing their personal profiles, looking for jobs, and keeping in touch with past colleagues in their professional networks. While LinkedIn is a great tool for individuals, the opportunities within it for B2B marketing are numerous and exceptionally effective. Here are a few organic (non-paid advertising) considerations for maximizing your company’s LinkedIn Page.
For your Company page posts, be sure to:
Grow and nurture your LinkedIn audience, by:
For more ideas of how LinkedIn can help with your B2B marketing, check out LinkedIn’s free educational webinars for some primers.