Google Analytics
Thursday May 26, 2011
MoreVisibility’s Twitterchat (#MVCHAT) took place today. The host, Joe Teixeira (@jtex316), MoreVisibility’s Director of Web Intelligence discussed the importance of Google Analytics and how companies should leverage the data to make business decisions.
MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (est) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.
May 26th’s chat, lead by MoreVisibility’s Director of Web Intelligence, Joe Teixeira, highlighted the topic of google analytics.
about 15 hours ago we replied to @AnalyticsEdge #mvchat You are correct, Mike. The GA app library is great, turning the complex into the user-friendly and easy to use.
about 15 hours ago we replied to @jtex316 GA API doesn’t require ‘advanced user’ – 3rd party products make it easy http://www.google.com/analytics/apps/ #mvchatabout 15 hours ago we replied to @sharonmostyn Thank you Sharon for participating today in #mvchat!
about 15 hours ago we said, RT @jtex316: #mvchat Q4A: Goals = Outcomes. What is your website trying to do? What actions do visitors take? Measure them all in one place.
about 15 hours ago we said, Easy way to ensure links are coded correctly RT@MoreVisibility Remember to use our GoogleAnalytics Tagging Tool http://ow.ly/53Up7 #mvchat
about 15 hours ago we said, Join us next week for #mvchat, Thurs, 3:30pm(est). A special guest will be joining! Don’t miss it.about 15 hours ago we replied to @MoreVisibility Thank you!!!! Had a great time, hope everyone following along on #mvchat got some information + insights!about 15 hours ago we said, No cost to access RT@jtex316 For those who are “tech-savvy” / “advanced” users, leverage Google Analytics API: http://goo.gl/qhQRg #mvchatabout 15 hours ago we said, Thank you for joining #mvchat today! Special thanks to @jtex316 for hosting our chat on Google Analytics.about 15 hours ago we said, Remember to use our Google Analytics Tagging Tool! http://ow.ly/53Up7 #mvchatabout 15 hours ago we said, #mvchat Q6A: You can also use Event Tracking for this – but you need to know 1. your vid player, and 2. what GA integrations are availableabout 15 hours ago we said, RT @jtex316: #mvchat Q5A: For those of you who are “tech-savvy” / “advanced” users, you can always leverage the GA API: http://goo.gl/qhQRgabout 15 hours ago we said, #mvchat Q5A: For those of you who are “tech-savvy” / “advanced” users, you can always leverage the GA API: http://goo.gl/qhQRgabout 15 hours ago we said, Q6) HOW CAN YOU TRACK AND MEASURE VIDEOS ON THE SITE?#mvchatabout 15 hours ago we said, #mvchat Q5A: Yes, you can. Event Tracking is the way to measure interactions that happen on your site, like video interactionsabout 15 hours ago we said, RT @DanielleLeitch: Key Performance Indicators RT@jtex316 Goals = Outcomes. What actions do visitors take? Measure all in one place. #mvchat w/ @morevisibilityabout 15 hours ago we said, Key Performance Indicators RT@jtex316 Goals = Outcomes. What actions do visitors take? Measure all in one place. #mvchat w/ @morevisibilityabout 15 hours ago we said, Q5) ARE YOU ABLE TO PULL IN SPECIFIC DATA/ACTIVITY PERFORMED ON-SITE, OUTSIDE OF VISITS,SALES,LEADS,REVENUE? #mvchatabout 15 hours ago we said, RT @DanielleLeitch: Q3A: @MoreVisibility Having a profile in Google Analytics makes it easy to segment SEO & Social visits #mvchatabout 15 hours ago we said, #mvchat Q4A: In @googleanalytics, you can measure URLs, Time on Site, Pages/Visit, and Events as Goals. Make use of ’em!about 15 hours ago we said, Q3A: @MoreVisibility Having a profile in Google Analytics makes it easy to segment SEO & Social visits #mvchatabout 15 hours ago we said, RT @jtex316: #mvchat Q4A: Goals = Outcomes. What is your website trying to do? What actions do visitors take? Measure them all in one place.about 15 hours ago we said, RT @jtex316: #mvchat Q4A: In regards to goals in @googleanalytics, you can configure up to 20 separate goals within each profile… (cont)
about 15 hours ago we said, RT @jtex316: #mvchat Q2A: Two common @googleanalytics pitfalls: 1. Missing / broken tracking codes | 2. Missing / broken mktg URL params.about 15 hours ago we said, #mvchat Q4A: Goals = Outcomes. What is your website trying to do? What actions do visitors take? Measure them all in one place.about 15 hours ago we said, #mvchat Q4A: In regards to goals in @googleanalytics, you can configure up to 20 separate goals within each profile… (cont)about 15 hours ago we said, Q4) WHAT’S THE BENEFIT OF HAVING SO MANY GOALS SETUP IN YOUR ACCOUNT? #mvchatabout 15 hours ago we said, RT @jtex316: #mvchat Q3A: Profiles can be used to manage multiple web-sites, or different segments of traffic (e.g. a “PPC Only” profile)…about 15 hours ago we said, RT @DanielleLeitch: Tag every page of the site – bad data otherwise RT@MoreVisibility Q2 WHAT ARE COMMON PITFALLS TO AVOID WHEN USING GOOGLE ANALYTICS? #mvchatabout 15 hours ago we said, #mvchat Q3A: Also, keep in mind to always have one @googleanalytics profile that is NOT filtered – it’s the best fail-safe methodabout 15 hours ago we said, #mvchat Q3A: Profiles can be used to manage multiple web-sites, or different segments of traffic (e.g. a “PPC Only” profile)…about 15 hours ago we said, Tag every page of the site – bad data otherwise RT@MoreVisibility Q2 WHAT ARE COMMON PITFALLS TO AVOID WHEN USING GOOGLE ANALYTICS? #mvchatabout 16 hours ago we said, Q3) PROFILES CAN BE VALUABLE TO MANY ADVERTISERS-HOW DO YOU SETUP/LEVERAGE THESE? #mvchatabout 16 hours ago we said, RT @jtex316: #mvchat Q2A: Two common @googleanalytics pitfalls: 1. Missing / broken tracking codes | 2. Missing / broken mktg URL params.about 16 hours ago we said, #mvchat Q2A: I actually have 3 other common #analytics pitfalls, outlined on our MV Analytics blog: http://goo.gl/MZczLabout 16 hours ago we said, RT @jtex316: #mvchat Q2A: Two common @googleanalytics pitfalls: 1. Missing / broken tracking codes | 2. Missing / broken mktg URL paramsabout 16 hours ago we said, Crud, my alert didn’t work and I’m late for #mvchat!about 16 hours ago we said, RT @jtex316: #mvchat Q2A: Two common @googleanalytics pitfalls: 1. Missing / broken tracking codes | 2. Missing / broken mktg URL params.about 16 hours ago we said, RT @DanielleLeitch: Personalized dashboards are gr8 RT@jtex316 Q1A: Favorite new @googleanalytics features: Dashboards, Custom Reports, Events as Goals. #mvchatabout 16 hours ago we said, #mvchat Q2A: Two common @googleanalytics pitfalls: 1. Missing / broken tracking codes | 2. Missing / broken mktg URL params.about 16 hours ago we said, RT @jtex316: #mvchat Q1: Favorite new @googleanalytics features: Dashboards, Custom Reports, Events as Goals. Also, I really like how GA…975 South Federal Highway, 2nd Floor
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