New Strategies in Paid Search
Thursday July 21, 2011
MoreVisibility’s Twitterchat took place today, July 21st. MoreVisibility’s chat (#MVCHAT) was lead by Executive Vice President, Danielle Leitch (@DanielleLeitch), and several members of MoreVisibility. Paid search continues to evolve and find new ways to provide some cost-effective advertising opportunities, and the topics discussed included:
· The effectiveness of remarketing
· Mobile advertising’s new capabilities
· The advantages of placement in Social Media channels
MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (est) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.
about 14 hours ago we replied to @MoreVisibility Sorry we missed it. It’s been busy here, but we will try and make next weeks! #MVCHAT
about 15 hours ago we said, RT @MoreVisibility: Join us again next Thursday at 3:30 EST for #mvchat @DanielleLeitch @mikesiers @MoreVisibility
about 17 hours ago we said, Another great #mvchat session – thanks @morevisibility for moderating and see everyone next week!
about 17 hours ago we said, Join us again next Thursday at 3:30 EST for #mvchat @DanielleLeitch @mikesiers @MoreVisibilityabout 17 hours ago we said, Have seen companies do a great job w/ remarketing & behavioral ads – esp retailers who drill down to the item viewed placed in ad. #mvchatabout 17 hours ago we said, And be sure to investigate remarketing as an element for your online marketing mix #mvchatabout 17 hours ago we said, Thanks everyone for joining #mvchat today…good tips on #paidsearchabout 17 hours ago we said, FYI – #mvchat Remarketing has been around awhile but gotten more popular with Google’s entrance into market via Adwords & easy setupabout 17 hours ago we said, Q4A – Thats a great question .. Remarketing too much can happen! In Google Adwords, you can limit # times ad is served to someone. #mvchatabout 17 hours ago we said, RT @DanielleLeitch: Circling back to Facebook ads – can be beneficial for certain companies more than others, If you dont engage on FB, wouldn’t do it #mvchatabout 17 hours ago we were Circling back to Facebook ads – can be beneficial for certain companies more than others, If you dont engage on FB, wouldn’t do it #mvchatabout 17 hours ago we said, Agree @StephInfantino remarketing shld be part of overall search campaign, but can also market back to visitors from other channels. #mvchatabout 17 hours ago we said, Q4 Is there such a thing as “remarketing too much?” #mvchat How do you know where to draw the line?about 17 hours ago we were Remarketing is a great way to reach back out to web visitors that expressed in an interest in your company previously – it works! #mvchatabout 17 hours ago we said, RT @StephInfantino: Q3A Remarketing is excelllent & when combined with your keyword campaigns you might see higher conversions! #mvchat
about 17 hours ago we said, #mvchat Remarketing / Retargeting is great – if you know how to refine and develop the Campaigns over time. #adwords #ppc
about 17 hours ago we said, Q3A Remarketing is excelllent & when combined with your keyword campaigns you might see higher conversions! #mvchat
about 17 hours ago we said, Q2A – Remarketing can accelerate a demand for products that have experienced a decline in sales. #mvchatabout 17 hours ago we said, LinkedIn offers a great ad (cpc) platform especially for B-to-B market …. target by user profile or demographics, versus KWs #mvchat #semabout 17 hours ago we said, RT @DanielleLeitch: Q2A: Google should get a good piece of your budget for online ads but there are now many other options to consider and TEST TES TEST #mvchatabout 17 hours ago we said, Q2A: Google should get a good piece of your budget for online ads but there are now many other options to consider and TEST TES TEST #mvchatabout 17 hours ago we said, On another note, Q3 – How do you feel about remarketing?about 17 hours ago we said, true @jtex316 #linkedin and #facebook ads provide great targeting options (Geotarget, target by title etc) lower CPL too! #mvchatabout 17 hours ago we replied to @jtex316 @linkedIn I have always been a huge fan of LinkedIn !! #mvchatabout 17 hours ago we said, Q2A: It is always good to diversify. There are different strategies for different networks. as @jtex316 shared about #linkedin #mvchatabout 17 hours ago we said, #mvchat – Don’t forget the ads displayed on @Yahoo properties are all coming from the MSN Bing Adcenter platform. No more Yahoo Search Mktgabout 17 hours ago we said, Actually – as of very recently, Adwords is testing Display URL on top of the ads …. not a huge fan #mvchatabout 17 hours ago we said, #mvchat @linkedIn PPC has great CTR and great lead quality. @Adcenter also can show good performance compared to AdWords.about 17 hours ago we said, RT @DanielleLeitch: Q1A: Mobile ads are big topic of search talk lately – can target specifically through @GoogleAdwords -need Mobile friendly web pages #mvchatabout 17 hours ago we said, Q1A: Mobile ads are big topic of search talk lately – can target specifically through @GoogleAdwords -need Mobile friendly web pages #mvchatabout 17 hours ago we said, So Q2 If Google has lion-share of search users, why go anywhere else with your ad budget? #mvchatabout 17 hours ago we said, A/Q1 – hmmm, #mobile #paidsearch is up on foretasted projections. #mvchatabout 17 hours ago we said, RT @jtex316: #mvchat Has anyone seen that you can now target tablet devices using #adwords? http://t.co/Hnpkstj That’s sort-of new 🙂about 17 hours ago we said, Q1A: Search has evolved so much in past few years – Google offers so much but there are other networks to consider too #mvchatabout 17 hours ago we said, #mvchat My fav #adwords update: ASCII-character support: http://t.co/lAvLe3Z #ppcabout 17 hours ago we said, RT @DanielleLeitch: @DarrenFranks Totally agree SEO & SEM should compliment each other and be worked in tandem #mvchatabout 17 hours ago we replied to @DarrenFranks Totally agree SEO & SEM should compliment each other and be worked in tandem #mvchatabout 17 hours ago we said, #mvchat Has anyone seen that you can now target tablet devices using #adwords? http://t.co/Hnpkstj That’s sort-of new 🙂about 17 hours ago we said, So lets get started…Q1 What’s new in Search? #mvchatabout 17 hours ago we said, #mvchat Hello all! Joe Teixeira is my name – I’m the Dir. of Web Intel at @MoreVisibility #mvchat975 South Federal Highway, 2nd Floor
Boca Raton, FL 33432
800.787.0497
ph: 561.620.9682
fx: 561.620.9684
info@morevisibility.com
