Google Analytics New Function: MultiChannel Funnels, with guest @jtex316
Thursday September 1, 2011
MoreVisibility’s Twitterchat (#MVCHAT) took place today, September 1, with special guest the Joe Teixeira, Director of Web Intelligence for MoreVisibility. We discussed the new tool available for Google Analytics Users that significantly improves the ability to properly attribute conversions. Specific topics included:
MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.
about 3 days ago we replied to @eamcc @sharonmostyn Precisely … It all works together. #brandchat #mvchat
about 3 days ago we replied to @eamcc Good point, Elizabeth. Data without content is tantamount to storytelling. #brandchat #mvchat cc @DanielleLeitch
about 3 days ago we said, #FF #mvchat @jtex316 @danielleleitch @sharonmostyn @airbarry @socialdeborah @morevisibility
about 3 days ago we replied to @sharonmostyn @DanielleLeitch TY, Sharon! Data w/o content = ? while branding = storytelling. #brandchat #mvchatabout 4 days ago we Enjoyed the great #mvchat convo today @MoreVisibility @airbarry @jtex316 @DanielleLeitch @socialdeborah – never seems long enough!about 4 days ago we replied to @sharonmostyn They had a good run this far …. HaHa. #brandchat #googleanalytics #mvchat
about 4 days ago we said, RT @MoreVisibility: Helpful Tutorial: Multi-Channel Funnels in Google Analytics, Part 1: The Basics http://ow.ly/6iTqt #mvchat from @jtex316about 4 days ago we replied to @DanielleLeitch Don’t tell #brandchat folks they might not get all the credit when using #googleanalytics MultiChannel Funnels 😉 #mvchatabout 4 days ago we replied to @sharonmostyn @jtex316 Help sustain your Marketing Budget too! Branding gets all the credit – not totally accurate. #mvchatabout 4 days ago we said, RT @MoreVisibility: Helpful Tutorial: Multi-Channel Funnels in Google Analytics, Part 1: The Basics http://ow.ly/6iTqt #mvchat from @jtex316about 4 days ago we replied to @DanielleLeitch @jtex316 Exactly! Using MCF could make or break a campaign, especially if it was borderline. #mvchatabout 4 days ago we said, Check us again next Thursday at 3:30 EST for #mvchatabout 4 days ago we said, RT @MoreVisibility: Helpful Tutorial: Multi-Channel Funnels in Google Analytics, Part 1: The Basicshttp://ow.ly/6iTqt #mvchat from @jtex316
about 4 days ago we said, And for more tips: Subscribe to the MoreVisibility Google Analytic Blogabout 4 days ago we said, thanks everyone for joining today for #mvchat @jtex316 @danielleleitch @sharonmostyn @airbarry @socialdeborahabout 4 days ago we said, #goodtip #mvchat Final Though on GA-MCF: Go use it today before Labor Day weekend, and learn a whole new way to #measure conversions!
about 4 days ago we said, #mvchat Final Though on GA-MCF: Go use it today before Labor Day weekend, and learn a whole new way to #measure conversions!about 4 days ago we said, Helpful Tutorial: Multi-Channel Funnels in Google Analytics, Part 1: The Basicshttp://ow.ly/6iTqt #mvchat from @jtex316
about 4 days ago we said, RT @jtex316: #mvchat I’m a big #measure geek, and I really like creating Custom Channel Groupings to view my own marketing channel groups…about 4 days ago we replied to @jtex316 any final thoughts to share on #mvchat for #googleanalytics MCF?about 4 days ago we said, RT @jtex316: #mvchat I’m a big #measure geek, and I really like creating Custom Channel Groupings to view my own marketing channel groups…about 4 days ago we said, RT @sharonmostyn: @airbarry #mvchat Set up MCF in profiles (ex. Paid Traff) to put more emphasis on last-click then you know which was “final decision-maker”about 4 days ago we said, #mvchat I’m a big #measure geek, and I really like creating Custom Channel Groupings to view my own marketing channel groups…about 4 days ago we replied to @airbarry #mvchat Set up MCF in profiles (ex. Paid Traff) to put more emphasis on last-click then you know which was “final decision-maker”about 4 days ago we replied to @jtex316 Q4 – What is your favorite new function of the #multichannelfunnels? #mvchatabout 4 days ago we replied to @sharonmostyn @jtex316 Absolutely … Particularly ones not returning on cost – or are they?? #mvchatabout 4 days ago we said, #mvchat 5 reports in GA-MCF: Overview, Assisted Conversions, Top Conv. Paths, Time Lag and Path Length. Go play! 🙂 #measureabout 4 days ago we said, Wasn’t fair RT@jtex316: #mvchat Prior, GA attributes conversion (in full) to Facebook only, disregarded AdWords or Email helping conversionabout 4 days ago we replied to @DanielleLeitch @jtex316 Nice part about MCF is that it could be used to help make a decision to keep a “struggling” media/channel #mvchatabout 4 days ago we said, ur gonna have to elaborate on that one. RT @sharonmostyn: @airbarry You could set the % based on the #googleanalytics profile #mvchatabout 4 days ago we said, #innovation @airbarry You could set the % based on the #googleanalytics profile #mvchatabout 4 days ago we said, #mvchat If your site has a long conversion / sales cycle, you can view your conversion path lengths and see for yourself!about 4 days ago we replied to @airbarry You could set the % based on the #googleanalytics profile #mvchatabout 4 days ago we replied to @jtex316 Q3 – Is there any user segment or type that should adopt the #multichannelfunnels immediately? #mvchatabout 4 days ago we replied to @airbarry @sharonmostyn GA can analyze visitor behavior across multiple browsing sessions with MCF…so it knows 🙂 #mvchatabout 4 days ago we said, ROI detector! RT@jtex316: #mvchat Ex: visitor makes 3 visits to site: 1frm AdWords, 1 Email, 1 Facebook (converts from last “Facebook” vist)about 4 days ago we replied to @sharonmostyn That is something that is still not possible to do – but it’s a great feature request for @googleanalytics 🙂 #wish #mvchat
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