New Facebook Offers for Businesses

Bea Halstead - May 16, 2012

Facebook just released new posting functionality for offers that will help businesses post deals to their Timeline for fans to redeem.   Currently the functionality being released is to a limited number of Facebook Business Pages, but will eventually be available to select types of businesses.  We have seen this option become available for clients with Local Business Pages and it is currently free to use.  Facebook has created a help section to guide administrators and fans through the offer process, and tips for creating successful offers.   Here is a preview of how to set up a Facebook Offer, and the types of options available.

To create a new Facebook Offer, Page Administrators will simply select the offer option (if available) from the post dropdown box:

Each offer contains fields for a Headline, Thumbnail Image, Number of claims, Expiration date,  and Terms and Conditions:

• Headline text: 90 characters

• Terms and conditions text: 900 characters

• Offer image size: 90 x 90 pixels, non-square images will be cropped to a square

You can also select who the target audience is for the Offer:

Once published, fans will then be able to see your Facebook Offer in their newsfeed and on the company’s Timeline.  By selecting “Get Offer” a prompt will appear letting them know the offer has been sent to the email address associated with their Facebook account.

Facebook recommends tracking offers with an internal sales/redemption code, purchasing a sponsored story to promote it, making sure the staff is educated and aware of the offer details, and creating deals that have a high perceived value to encourage sharing activity.

If you have questions about Facebook Offers, or are interested in a Social Media Marketing Strategy, please call us at 800.787.0497, or email us.