Microsoft announced this week that they will be acquiring LinkedIn, the world’s largest professional networking channel, for $26.2 billion. What does this mean for online marketers?
2015 was a peculiar year for social media. Google changed Google+, Twitter recognized it needed some changes, and marketers (finally) began to accept the decline in Facebook’s organic reach. Though we can never be sure what the future may hold, here are some observations and predictions to keep in mind for 2016.Read More
On February 1, you, like almost every other American, were probably glued to your seat watching Super Bowl XLIX between the Seattle Seahawks and New England Patriots. Although there’s no way you missed any of the action on the field, especially the game-winning interception by Malcolm Butler of the New England Patriots, you may have not noticed an equally compelling match happening at the same time.
Unlike the Super Bowl though, this event wasn’t about physical competition. Rather, this contest saw two heavyweights of social media, Facebook and Twitter, squaring off. On Super Bowl Sunday, Facebook used two relatively new strategies in an attempt to encroach on Twitter’s status as the most popular real-time social network.Read More