The American Cancer Society’s initiative, called Making Strides Against Breast Cancer®, is a 5K run/walk in Palm Beach County to celebrate survivors and raise money for breast cancer patient services such as lodging, transportation, a survivor’s network, and much more. Breast cancer is one of the most commonly diagnosed forms of cancer among women in the US and the MoreVisibility team had a tremendous opportunity to raise awareness and participate in this event. We were called to remind ourselves, loved ones, and business partners that our community can gather together and fund raise to support these efforts.
This week, LinkedIn announced big changes to its Company Pages. As of April 14, its Products & Services tabs are going away. With them, unfortunately, are the individual Products & Services recommendations, circled in red below.
LinkedIn is giving companies until April 14 to copy their recommendations (via a simple copy and paste) in order to preserve them for future use. Read More
For marketers, Pinterest has long proven itself as a worthy investment – from having an active presence within the channel itself to finding ways to incorporate it within their brand’s website. Although Pinterest is widely used to post photos, it has also become a mecca for articles. In fact, according to Pinterest’s blog, more than 5 million articles are pinned every day.
With articles becoming a popular format, Pinterest decided to spend time perfecting the look for this type of pin. As of Sept. 24, the channel rolled out the new design for article pins, which provides more information than what was previously available.
Now, article pins can include:
Also, if you come across an article, but don’t have time to read it, you can save it for a later time (like the morning coffee line at Starbucks). Simply create a reading list board and add articles to it within Pinterest.
Even when you are browsing articles or blogs outside of Pinterest, you can utilize the feature by adding the “Pin It” button to your browser (exclusively for Firefox). It will then add the website or blog article into your very own Pinterest reading room (pillows and candles not included).
So what does this mean for your business? Well, if you’re regularly producing fresh content on your site, the new button could make your articles or blog posts easier to share – potentially helping you reach a broader audience within Pinterest. It also means that your users could actually be posting your content in Pinterest for you, for other Pinterest users to find, read and repin.
And, if you’re not regularly producing fresh content on your website, it means that you have yet another reason to start.