At $3.99 to download, I would be hard pressed to pay for an application that provides me with (enhanced) CPR instruction. While I can certainly see the value in having access to potential life-saving information there is 1 key factor (outside of limited discretionary income) stopping me from making the purchase….I use a Blackberry. Where is the love for Blackberry users? After all, we Blackberry users still account for over 40% of the Smartphone platform market share, according to comScore.
The iphone application (Pocket First Aid & CPR) that proclaimed to have saved Dan Wolley’s life and helped pull him through the earthquake in Haiti got a lot of play in the weeks following. There have been tons of articles – retweets, blog posts, etc all creating enormous buzz for the iTunes app store and American Red Cross. This online conversation helped move the application to its own all-time high #49 on apple’s Top 50 Paid Applications List. This is clear evidence that word of mouth / viral / social media marketing works well and can show quick results. However, it is not the end-all answer for getting more visibility for your iphone application. According to a recent article, “that bump may be short-lasted; as of Jan. 27, it has fallen back to No. 76, and sales seem to be on their way back down.” Unless there are plans to capitalize on the buzz created around this app, we can expect to see its popularity decline, along with the overall drop in web search query volume relative to the earthquake in Haiti. Google Insights for search illustrates this point below in charting the Worldwide search query popularity for the phrase “Haiti iphone”.
While the iphone and Android Smartphone provide allow developers to use more bells and whistles, the adoption of these devices is still taking hold. If you have application development on your radar for 2010, be sure your plans include existing customers and visitors to your website. Many of your existing / potential customers may be limited by service providers in their area, added expense of upgrading a device, ongoing monthly expense, etc. To see which devices your customers and prospects have been using to access your website, tap into Google Analytics Mobile Reports. Refer to Emily McNair’s post, titled Mobile App Considerations, for other key items to think about in developing mobile applications.
Have you ever bought an item and made a tweet about it or placed it under your Facebook status? If you have and you like sharing your current shopping trends, there is a social media site available which provides that opportunity for you.
Blippy allows visitors to view its users current shopping expenses, encouraging visitors to buy something that a user from Blippy has bought. In a way this site is advertising the companies and products where users have recently bought their items. This site can also help study the shopping trends of people and help companies in many ways by providing information regarding the purchases made at their store and other stores. Even though this site has only started providing this service since December, its goal is to continue to expand by creating a mobile version in the future, as well as creating an API to allow its data to be shown in other applications.
Blippy also brings a very interesting topic to mind, and that is how much personal information people are willing to share on the Internet. This can be in some cases a reason for people to stay away from the site since it contains sensitive information, but it also provides them the ability to view other user’s trends/expenses.
It would be very interesting to see this site considered in the future on Google product search results, as it provides current information regarding shopping trends, similarly to how Google results are being affected by Twitter and Facebook.
People on the web publish content in many different ways that include using Twitter, Facebook, blogs and other social channels. But if you have ever searched on Google to find a blog your friend published, you most likely wouldn’t find it in the top search results. Google is changing all of that by introducing Google Social Search on Google Labs.
Google Social Search is designed to help you find more relevant public content from your social network in one place. In Social Search, Google will find personalized results from your friends or contacts and highlight them at the bottom of your search page.
No private information will be seen, as Google will only show information that is published publicly on the web. All the information in Social Search can be found elsewhere, however Google is putting all of the content together in a single place to make your results more relevant and personalized.
Google builds a social circle of your friends, connections and contacts using the links from your public Google profile, such as people you are following on Twitter or other social media channels. This new feature will also use your connections from Gmail; however you will need to be signed into your Google account because the results are specific to you. Your social search results will show up at the bottom of the page under “Results from people in your social circle.”
Social Search will make search results more relevant and personalized for you specifically. Next time you do a search on Google, be sure to see what your social network has published about the topic.